Journal of Trade Science

THE Members Editor in chief Deputy Editor in Chief SECTRETARY OF EDITORIAL OFFICE Editor in English Editorial SCIENTIFIC COUNCIL Journal of Trade Science C O N T E N T S 1.1. Research approach 3 journal of Trade Science 5:2 (2017) 3 - 12 JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS Riceived: 22th March 2017 Revised: 18th April 2017 Approved: 24th April 2017 Keywords: urban market business entities, competitiveness of urban market business entities he paper describes the process of applying qualitative and quantitative methods to study the com- petitiveness of urban market business entities in general and in Danang in particular. Research findings have pointed out 6 constructing elements with positive correlation to competitiveness, including: organ- ization and management capacity; infrastructure; service quality; marketing; finance competence and business performance. On this basis, core issues have been identified to help create a foundation for administration agen- cies and urban market business entities to make policies and solutions to raise the competitiveness of urban mar- ket business entities. 1.2. Research methods 4 Journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS : Proposed research model 5journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS : Measurement scales of research elements 6Journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS 2.1. Cronbach's Alpha testing results 7 journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS :Cronbach's Alpha testing results 2.2. Exploratory Factor Analysis (EFA ) 8 Journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS : KMO and Barlett's tests : Component matrix with Principal Varimax Rotation Method Rotated Component Matrixa Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 6 iterations. 2.3. Results of correlation analysis, regression and hypothesis testing * The results of correlation analysisare presented in Table 7 9 journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS : KMO and Barlett's tests on dependent variables : Component matrix : Adjusted research model * Regression results are presented in Table 8. 3.1. General evaluation 10 Journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS : Matrix of variable correlations 3.2. Some proposals Firstly Secondly 11 journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS : Summary of regression coefficients Strategic Management Methodologies to Evaluate Competitiveness and International Economic Integration of Enterprises Competitive Strategies Competitive Advantages Competitiveness of Firms: Review of Theory Measures of International Competitiveness: A Critical Survey "The Resource - Based Theory of competitive advantage: Implications for strategy fomulation" Summary Bài báo mô tả quá trình vận dụng phương pháp định tính và định lượng để nghiên cứu năng lực cạnh tranh (NLCT) của tổ chức kinh doanh chợ đô thị (TCKDCĐT) nói chung và trên địa bàn Thành phố Đà Nẵng nói riêng. Kết quả nghiên cứu chỉ ra 6 yếu tố cấu thành tác động cùng chiều đến năng lực cạnh tranh chung là: năng lực tổ chức và quản lý; cơ sở vật chất; chất lượng dịch vụ; marketing; năng lực tài chính và kết quả hoạt động. Trên cơ sở đó, xác định những vấn đề cốt lõi tạo cơ sở cho các cơ quan quản lý, các TCKDCĐT hoạch định chính sách, giải pháp thích ứng khả thi nâng cao NLCT củaTCKDCĐT. 12 Journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS