Expanding e - Business opportunities for Vietnam

EXPANDING E-BUSINESS OPPORTUNITIES FOR VIETNAMPresented byRussell Pipe Director of E-Government Programs Kenan Institute Asia – Bangkokat the VIETNAM E-BUSINESS FORUM 2007 Hosted by Ministry of Trade Organized by IDG World Expo Hanoi, Vietnam, January 17-18, 2007 MARKET LOCAL AND COMMUNITY PRODUCTS USING E-COMMERCEObjective: Create New Markets for Handicrafts and Other Products Made in Villages.Organize Small Enterprises into National Program to Market Local Products in Special Retail Shops (in cities, airports, etc) and through E-Commerce Portal.Provide Training for Product Design, Quality and Establish Pricing System.Arrange for Secure Payment System through Government and Private Banking Services.Coordinate Shipping of Products to Assure Rapid, Reliable Delivery. ESTABLISH A SECURE VIETNAM E-PAYMENTS SYSTEMOvercome Buyers and Sellers Concerns over Security, Reliability and Confidentiality of Present Payments SystemsEstablish an E-Payment System Patterned after PayPal used by eBAYBenefits:Provides –all-in-one payment solution,Accepts Credit Cards, Bank Transfers, Debit Cards from everyone with E-Mail Addresses In More Than 50 Countries.No Account Set Up, Transactions Fees or Other Costs to Buyers.Merchants Pay Low Monthly and Transaction Fees. SECURE PAYMENTS SYSTEM PROVIDES BENEFITS TO MERCHANTSProtection of Sensitive Information Using State-of-the-Art Encryption.Customers Shop and Pay With Credit Cards Directly to Merchant Website.Proprietary Risk Models Help Detect and Predict Fraudulent Transactions.Fees Applied Only After Merchant Receives Money.Special System Used to Reduce Threat of Identify Theft. ADOPTION OF POLICIES PROMOTING ELECTRONIC SUPPLY OF SERVICES AND DIGITAL TRADEImplement Measures Approving Supply of Services Employing Computer Processing.Digital Products Means the Digitized Form or Encoding of Computer Programs, Text, Video, Images, Sound Recording, and Other Products Regardless of Whether they are on a Carrier Medium or Transmitted Electronically Non-Discriminatory Treatment of Digital Products Created, Produced, Published, Stored, Transmitted, Contracted for, Commissioned of First Made Available on Commercial Terms Outside Vietnam.Customs Duties or Fees Not Imposed on Import or Export of Digital Products.Paperless Trading Documents Encouraged and Accepted Electronically. VIETNAM’S FULL COMPLIANCE WITH WTO COMMITMENTS IN SERVICES AND TELECOMMUNICATIONS REFERENCE PAPERTelecom Reference Paper Signed by Nearly 100 Countries Applying WTO Rules to Basic Telecommunications Services.Main Provisions:Access to and Use of Public Telecommunications Services.Major Supplier No Less Favorable Treatment of Other Suppliers.Safeguard to Prevent Anti-Competitive Cross Subsidization.Interconnection Ensured to Suppliers of Public Telecom Services.Flexibility in Choice of Technology to Supply Services.Regulatory Body Established Independent of Operators. VIETNAM ENFORCEMENT OF INTELLECTUAL PROPERTY RIGHT (IPR) PROMOTES FOREIGN INVESTMENT IN SERVICE SECTORSDigital Products Increasingly Viewed as Representing “High Value International Trade” Requiring Strong ProtectionAcceptance and Enforcement of WIPO Agreements and WTO TextsIPR Applies to:Domain Names on the InternetEncrypted Program Carrying Satellite SignalsProtection of Copyrights of Authors from Reproduction and Other Misuses ElectronicallyTrademarks Including Geographic Indicators PROMOTE E-GOVERNMENT APPLICATIONS TO GROW E-BUSINESSGovernment Introduction of E-Government for Delivery of Public Services will Stimulate Expansion of E-BusinessPrivate Sector Major Beneficiary by Decreased Costs of Doing Business with the Government, such as Online Licensing, Payment of Taxes and Many OthersE-Procurement Makes Government Buying More Transparent, Reduces Business Transaction Costs and Lower Risks for CorruptionGovernment Transactions Online by All Levels will Promote Greater use of IT Across the Vietnamese Economy