Full transition to terrestrial digital broadcasting in Japan

households that have not shifted to digital and are exempted from entire NHK reception fee that meet the following requirements ; ○ households on a welfare benefit ○ Residential tax-exempt households including a person with a disability person ○ households living in social welfare facilities ○ households subject to Disaster Relief Law *start accepting from 13 May, 2011 【Support】 Free simple tuners (set up by visit) +(if necessary)antenna renovation

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Full transition to terrestrial digital broadcasting in Japan November 2011 Information and Communications Bureau, Ministry of Internal Affairs and Communications 1 Full migration to digital terrestrial broadcasting in Japan ① Digital technology enables more effective use of a spectrum ② Japanese broadcast systems are among the most technologically advanced in the world I Introduction of digital terrestrial broadcasting in Japan II Key points ◎ Collaboration between broadcasters, manufacturers, government and other relevant parties ① Promoting uptake of digital receivers via schemes such as the Eco point program ② Addressing reception issues, such as building shadows and recent interference problems ③ Providing support strategies, such as advice lines and financial assistance to help low- income households acquire digital receivers 1 Promotes safety and convenience in society (more effective use of free spectrum) Boosts user convenience and enjoyment (more advanced broadcast services)  Picture clarity is around five times better than analog The vivid picture clarity of HiVision is particularly noticeable on sports broadcasts and programs featuring scenic views  Datacasting can be used to provide information in real time Using a remote control, updates. viewers can access the latest information, such as weather reports, news and sports  Access to broadcast services for elderly people and people with hearing difficulties (subtitling provided as standard)  Can record up to one week’s worth of programs with a single button (electronic program guide (EPG))  Excellent picture quality from mobile reception, even in transit (one-seg mobile reception) Digital television broadcasting uses about 30% less spectrum than analog → Frees up the spectrum for other services  Encourages expansion of mobile phone services Provides much-needed additional frequencies that can be used to develop better mobile phone services  Encourages development of new broadcast services Mobile multimedia broadcasting services that provide access to TV programming anywhere, anytime  Reducing road accidents (vehicle-to-vehicle communication systems designed to prevent simple collisions)  Disaster response and first-aid services (seamless video and data transfer during disaster response and first aid operations) 歩きながら 電車の中で スポーツ観戦いつでも どこでも 1 0 1 1 0 ・ ・ ・ 携帯端末向け モバイル番組 災害情報 ニュース 1-1① Benefits of digital broadcast technology Programs for mobile devices Disaster updates News Watching a sports event on the train Out and about Anywhere, anytime 2 1-1② Digitization of Terrestrial Television Broadcasting: Major Developments Oct.1998 Government announces plan for digitization of terrestrial broadcasting (Report by the Terrestrial Digital Broadcasting Council) Jul. 2001 After the revision of the Radio Act (formulated on June 8), it was decided that July 24, 2011, would mark the end of analog broadcasting and the digitization of terrestrial broadcasting Dec. 1, 2003 Start of terrestrial digital broadcasting in the three major metropolitan areas Apr. 1, 2006 Start of one-segment broadcasting service Dec. 1, 2006 Start of terrestrial broadcasting in all prefectures Jul. 22, 2011 Extended the deadline of Analog broadcasting until March 31, 2012 in 3 Tohoku Prefecture(Iwate,Miyagi,Fukushima) Jul. 24, 2011 Termination of analog broadcasting 3 1-1③ Schedule for Digitization December 2003 Start of digital broadcasting ▼ 1. Schedule in Japan Digital broadcasting Analog broadcasting ▼ July 24, 2011 End of analog broadcasting 2. Schedule in other countries (end of analog broadcasting) Already ended: Netherlands, Finland, Sweden, Switzerland, Germany, United States, Denmark, Norway, Spain 2011: Canada, France 2012: United Kingdom, Korea Etc. 4 90-108MHz (1-3ch) 170-222MHz (4-12ch) 470-770MHz (13-62ch) Analog TV broadcasting Analog TV broadcasting Analog & digital TV broadcasting 【In and after 2011 】Allocation for TV Broadcasting—a total bandwidth of 240 MHz 【Current state of frequency utilization 】 Allocation for TV broadcasting- a total bandwidth of 370 MHz -New developments in broadcasting (multimedia broadcasting) -Application for disaster control, etc. (1-12ch) -Improvement of mobile phone service -Realization of a society with safer road transport (ITS) (53-62ch) Digital TV broadcasting (13-52ch) 70MHz bandwidth 60MHz bandwidth 90 108 170 222 710 770 1-1④ Effective Use of Radio Frequencies in Japan 240MHz bandwidth 5 Expansion of new broadcasting Multimedia broadcasting Utilization in disaster prevention, etc. Realization of a safer road traffic society (ITS) Enhancement of mobile phone services  Realize new broadcasting that provides various kinds of information to mobile terminals • Make it possible to watch television “whenever and wherever” • Possible to definitely receive disaster information even during disasters • Possible to provide detailed local information  Broadband mobile communications system necessary for realizing a safe and secure society • Visual information of accident and disaster sites (Disaster areas and evacuation centers ⇔ headquarters for disaster control) • Image information and data related to the condition of emergency patients (Emergency vehicles, actual sites ⇔ hospitals, physicians) • Information and data necessary for giving commands for on-site responses (Headquarters for disaster control ⇔ actual site, vehicles)  Secure radio waves for accident prevention systems right before they occur • Avoid collision accidents at intersections with poor visibility (Communication between vehicles) • Avoid rear-end accidents based on provision of information from roadside communication devices, etc. (Communication between the road and vehicles) Based on the above, prevent traffic accidents before they occur Aim at the institutionalization by ITS world congress of October, 2013.  Support the radio-wave needs of mobile phones, which continue to increase • Even more people can use mobile phones • Advanced functions, such as transmission of large amounts of data, can be realized Based on the above, use of mobile phones is even more convenient More convenient and safer in life Notification based on a warning buzzer 1-1⑤ Realization of New Services That Use Radio Waves Fire-fighting / First aid Disaster counter- measures, etc. Maintenance of security Directive bureau Directive bureau Directive bureau Control center 歩きながら 電車の中で スポーツ観戦いつでも どこでも 1 0 1 1 0 ・ ・ ・ 携帯端末向け モバイル番組 災害情報 ニュース Whenever, wherever Mobile programs for mobile terminals Disaster information News Watch sports in trains While walking 6 1-2① Digital Terrestrial TV Broadcasting standards in the world ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) ATSC (Advanced Television Systems Committee) DVB-T/T2 (Digital Video Broadcasting – Terrestrial/Terrestrial2) DTMB (Digital Terrestrial Multimedia Broadcast) Japan (ISDB-T) (Launched in Dec. 2003) Peru (ISDB-T) (Adopted in Apr. 2009) (Launched in Mar.2010) Costa Rica (ISDB-T) (Adopted in May. 2010) Chile (ISDB-T) (Adopted in Sep. 2009) Ecuador (ISDB-T) (Adopted in Mar. 2010) Venezuela (ISDB-T) (Adopted in Oct. 2009) Argentina (ISDB-T) (Adopted in Aug. 2009) (Launched in Apr.2010) Philippines (ISDB-T) (Adopted in Jun. 2010) As of Oct. 2011 Bolivia (ISDB-T) (Adopted in Jul. 2010) Paraguay (ISDB-T) (Adopted in Jun. 2010) (Launched in Aug.2011) Uruguay (ISDB-T) (Adopted in Dec. 2010) Brazil (ISDB-T) (Adopted in Jun. 2006) (Launched in Dec.2007) Republic of Maldives (Adopted in Oct. 2011) (state-owned broadcaster) 7 System Characteristics Japan (ISDB-T) EU (DVB-T) USA (ATSC) Transmission System Fixed TV + Mobile TV with one transmitter by one Bandwidth In service Not available (Need additional Transmitter for Mobile TV) →Double investment Not available (Need additional Transmitter for Mobile TV) →Double investment High Robustness against noise Excellent Well experienced Medium Poor Emergency Warning Broadcasting System In service Not In service Not In service Royalty of Middle-ware Free Charged No info Bandwidth For fixed TV For mobile TV Frequency 1-2② Comparison among Digital TV systems Multi-Carrier Single-Carrier Bandwidth Multi-Carrier Bandwidth 8 1-2③ Japanese Standard Has Various Attractive capabilities !! HDTV Interactive TV High quality image and sound service Mobile TV Service Data Broadcasting Useful data information anytime Emergency Warning Broadcasting System Warning  signals Evacuation Instructions E merge ncy Emergency Warning! Eme r g e n c y People receive an Emergency Warning in case of disasters anytime anywhere. Data SDTV Multi-program Service Realization of multi-SDTV program service in 1ch bandwidth Communication services linked to TV High Robustness with Time Interleaving Time interleave technology realizes high robustness against noise. Both HDTV/SD multi TV and mobile TV can be broadcasted in 1 CH bandwidth with 1 transmitter 1CH bandwidth One transmitter One CH bandwidth Japanese Standard Only ! ! 9 2 Point of digitization 【Biggest Point】 ○ Collaboration between broadcasters, manufacturers, government and other relevant parties 【 Three points to facilitate the digitization】 ① Promoting uptake of digital receivers via schemes such as Eco points ② Addressing reception issues such as building shadows and recent interference problems ③ Providing support strategies such as advice lines and financial assistance to help low-income households acquire digital receivers 10 Name National Conference for the Promotion of Terrestrial Digital National Council for the Promotion of Terrestrial Digital Broadcasting The Association for Promotion of Digital Broadcasting (Dpa) Founded May 2003 July 2001 April 2007 Members NHK 127 commercial television broadcasters Representatives from broadcasting industry groups, manufacturers, retailers, consumer groups, local government, economic groups, media, and the Ministry of Internal Affairs and Communications NHK 127 commercial television broadcasters Ministry of Internal Affairs and Communications NHK 127 commercial television broadcasters Digital receiver manufacturers etc.. Role The conference, made up of leading representatives from a variety of fields, is charged with promoting broad-based public-driven initiatives designed to boost the uptake of terrestrial digital broadcasting services The council, made up of broadcasters and the Ministry of Internal Affairs and Communications, deliberates on issues (mainly for broadcasters) related to the switch to digital Dpa consists mainly of broadcasters and manufacturers and is involved in initiatives designed to facilitate the transition from analog to digital broadcasting by promoting the uptake of terrestrial digital broadcasting and BS digital broadcasting, as well as associated work 2-1① Role of terrestrial digital broadcasting industry groups 11 2-1② Screen transition toward ASO in Japan (after 7/1) From 1st of July to 24 of July Periodical shows ASO information screen After noon on 24th of July Shift to blue‐backed ASO information screen (ASO by 24 o’clock of 24th of July) 25th July~ Countdown information XX days by ASO ご覧のアナログ放送の番組は 本日正午に終了しました。 今後はデジタル放送をお楽しみください。 【お問い合わせ】 ◆ 総務省 地デジコールセンター 0570-07-0101 ◆ ○○○視聴者センター ××××-××-×××× ご覧のアナログ放送の番組は 7月24日に終了します。 デジタル放送の準備をお急ぎください。 【お問い合わせ】 総務省 地デジコールセンター 0570-07-0101 (平日 9時~21時 土日祝 9時~18時) 12 04 05 06 07 08 09 10 11 0 2 4 6 8 2003 1 3 5 7 9 10 11 2-2① Targets and Actual State of Penetration of Receivers that Support Terrestrial Digital Broadcasting Switch off of analog 0 1 2 3 4 5 2003 04 05 06 07 08 09 10 11 Survey results 90.3% (Sept. 2010) Penetration target 91% (Sept. 2010) Targets and actual results for number of receivers Targets and actual results for number of households N u m b e r o f h o u s e h o l d s ( t e n s o f m i l l i o n h o u s e h o l d s ) Year Survey results 94.9% (Dec. 2010) Penetration target 96% (Dec. 2010) Actual number of receivers 117,320,000 receivers (May. 2011) Penetration target 95,900,000 receivers (May. 2011) Switch off of analog Year N u m b e r o f r e c e i v e r s ( t e n s o f m i l l i o n s o f r e c e i v e r s ) Areas in which direct reception is possibleAwareness of timing of switch off of analog (March 2007) 60.4% (March 2008) 64.7% (March 2009) 89.6% (March. 2010) 91.3% (December 2010) 92.8% (Dec. 2003) Approx. 25% of all households (Dec. 2006) Approx. 84% of all households (Dec. 2008) Approx. 96% of all households (Dec. 2010) Approx. 98% of all households (Source) ・ The households penetration rate and awareness of timing of switch off to analog are based on Ministry of Internal Affairs and Communications “Penetration Survey Concerning Terrestrial Digital Television Broadcasting” (December 2010) ・ The number of receivers is based on research by JEITA and Japan Cable Laboratories at the end of September 2010. Total shipment amount of special receivers Shipment amount of mobile phones that support one-segment (April 2011) 114,660,000 units Shipment amount of in-car terrestrial digital broadcasting receivers (May 2011) 6,640,000 units 13 97.8% 97.4% 97.3% 97.2% 97.1% 96.9% 96.8% 96.8% 96.7% 96.7% 96.4% 96.3% 96.1% 96.0% 95.6% 95.5% 95.5% 95.5% 95.4% 95.3% 95.3% 95.1% 95.1% 95.1% 94.9% 94.8% 94.7% 94.7% 94.4% 94.1% 93.9% 93.8% 93.7% 93.6% 93.6% 93.4% 93.3% 92.3% 92.2% 92.2% 91.8% 91.6% 91.4% 90.8% 90.7% 89.9% 88.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% M i e G i f u N i g a t a C h i b a O i t a M i y a z a k i W a k a y a m a A i c h i Y a m a n a s h i H y o u g o F u k u o k a T o c h i g i T o y a m a Y a m a g u c h i N a r a K a g a w a T o t t o r i K u m a m o t o T o k y o K y o t o N a g a n o S a i t a m a A k i t a H i r o s h i m a S h i z u o k a Y a m a g a t a F u k u i K a n a g a w a S h i g a O k a y a m a H u k u s h i m a K o c h i G u n m a O s a k a E h i m e S a g a I w a t e K a g o s h i m a H o k k a i d o I b a r a k i N a g a s a k i S h i m a n e T o k u s h i m a A o m o r i M i y a g i I s h i k a w a O k i n a w a 8.9 point (Note) As this data is statistical data, there are expected to be differences to some extent. The rough standard for this difference is approximately ±3 to 8% in accordance with the sample number. 2-2② Households Penetration Rate of Terrestrial Digital Receivers (Dec. 2010 Penetration Survey) – By Prefecture – 14 129.6%147.1% 163.5%174.2% 320.5% 505.3% 65.3% 84.6% 110.6% 92.6% 146.2% 180.2% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% 300.0% 350.0% 400.0% 450.0% 500.0% 6月 7月 8月 9月 10月 11月 12月 1月 2月 3月 4月 5月 2-2③ Purchasing Support for Digital Televisions Based on Use of the households Appliance Eco-Point System • In order to switch off analog broadcasting as planned in July 2011, purchasing support for digital televisions was carried out by making use of the eco-point system from May 2009 to March 2011. • For smooth implementation of the program the number of points was reduced by half from December 1 last year. And only replacement products with a five-star rating are eligible as of January 1 this year (discontinued recycling points). • Purchase deadline is end of March 2011 and point application deadline is end of May 2011. The deadline to redeem Eco-points is March 2012. Shifts in Actual Shipments of Terrestrial Digital TVs in Japan (JETIA statistics) ■ Jun. 2010 to May. 2011 (Note): The top row represents the shipment amount and the bottom represents the year-on-year change 5% of product purchase price + Recycling cost For TVs only, 5% added TVs that support terrestrial digital broadcasting Purchase of products with a uniform energy-saving rating of 5☆ (product with a 4☆ rating or more until last year) 46 V or higher 17,000 (Until Nov 2010 ¥36,000) 42 V, 40 V 11,000 ( 〃 ¥23,000) 37 V 8,000 ( 〃 ¥17,000) 32 V, 26 V 6,000 ( 〃 ¥12,000) Less than 26 V 4,000 ( 〃 ¥ 7,000) Limit to recycling (replacing) (Was not limited to recycling (replacing) until last year) - (If recycling (replacing) until last year +¥3,000) <Example of number of eco-points (TVs that support terrestrial digital broadcasting)> Global warming countermeasures (CO2 reductions) Economic measures (Economic stimulation) Penetration of TVs that support terrestrial digital broadcasting Penetration of “green” households appliances through utilizing eco-points Air conditioners Refrigerators TVs that support terrestrial digital broadcasting Eco-points + Shifts in Number of Flat-Screen TVs Sold and Year-on-Year Changes (BCN statistics) Jun. Jul. Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May 1,622,000 (148.3%) 1,640,000 (139.0%) 1,710,000 (167.1%) 2,185,000 (192.1%) 2,833,000 (244.6%) 3,961,000 (260.0%) 3,874,000 (162.0%) 1,439,000 (129.4%) 1,622,000 (116.6%) 2,153,000 (97.1%) 1,719,000 (124.4%) 1,611,000 (128.1%) J u n . J u l . A u g . S e p t . O c t . N o v . D e c . J a n . F e b . M a r . A p r . M a y . ■ Jun. 2010 to May. 2011 15 (4) Direct reception (2) Shared audio and video reception equipment for housing complexes (3) Shared audio and video reception equipment as a measure against poor reception (behind buildings, etc.) - Coordination among relevant parties (1) Remote area audio and video reception equipment ・Upgrades for digitization by CATV company (5) Cable television (Digital reception possible / Remove some equipment) (Difficulty in watching digital broadcasts / Leave as is, upgrade required) * The number of households overlap as “housing complexes” that receive broadcasts include those based on “green TVs.” The number of households with direct reception is an estimated value. 2-3① Support of Digitization by Viewing Pattern Installation of digital receivers (Approx. 23,200,000 households) Approx. 2,140,000 facilities (Approx. 20,700,000 households) Approx. 89,000 facilities (Approx. 8,300,000 households) Approx. 20,000 facilities (Approx. 1,400,000 households) (Approx. 25,700,000 households) Upgrade of wiring equipment, etc. Addition of UHF antenna, etc. Upgrade of wiring equipment, etc. Addition of UHF antenna, etc. Upgrade of facilities Relocation of antenna Upgrade of equipment Equipment that is installed in areas with poor reception due to airwaves being blocked by structures such as buildings, as a measure against poor reception by the owner of the applicable building, etc. Equipment that is installed for the purpose of distributing airwaves to each unit by constructing a community antenna that receives airwaves on the roof of a housing complex Equipment that is installed in areas where airwaves are blocked due to mountains and hills, as a measure to resolve difficulties in viewing broadcasts Addition of UHF antenna, etc. Upgrade of headend, etc. - Consensus formation regarding upgrade by resident management cooperatives Antenna for terrestrial analog broadcasting On-premise equipment households booster Digital tuner Analog TV Digital TV Distributor On-premise equipment Television terminal Television terminal Addition of UHF antenna, etc. 16 2-3② Countermeasures for Cliff Effect There are some areas where digital TV cannot be watched, while Analog TV can barely be watched, due to the new type of poor reception. Digital TV broadcasting has the characteristics that received power level weakens rapidly in the poor electric field area due to the terrain, the “Cliff effect”. There are some areas where digital TV cannot be watched, while Analog TV can barely be watched. High ---- Electric field level ---- Low Cliff effect image Digital TV Analog TV High ---- Electric field level ---- Low High ---- Electric field level ---- Low Analog D igital R eception condition Low (due to the terrain) Analog : reception OK Digital : reception OK Analog : reception OK (barely) Digital : reception NG G o o d - - I m a g e q u a l i t y - - P o o r 17 2-4① “DigiSuppo” (MIC DTV Support Center) ②Support the digitalization of facilities (facilities hidden behind a building, apartment buildings ) ④To senior citizens and Publicity ①Consultation and Survey of reception ③Measures for reception improvement against cliff effect (newly arose watching difficulties, digital interference, repack) ○Toward the full transition to the digital terrestrial TV broadcasting, a total of 51 support offices have been set up  at the prefecture level to promote digitalization.      Telephone consultation service ○Technical consultation that meets the local needs Field consultation(survey of reception) ○Survey of reception by individual consultation ○Reception error, watching difficulties, Survey of reception for special cases Consultation and support ○Support for the households to solve their watching difficulties Offer a subsidy ○(newly arose watching difficulties) High performance antenna, promote the building of new common receiving facilities ○(digital interference, repack) renovation by restructuring Administrator of building and management company Offer a subsidy ○promote digitalization for facilities hidden behind a building and apartment buildings. ○ promote reception at the households level in places hidden behind buildings ○comprehensive consulting and legal consultation by a lawyer to support digitalization for families To senior citizens ○Door-to-door visit by local electric goods stores ○Temporary Q&A sections for digital TV (from June) ○Holding consultation meeting by request Publicity ○newspapers and local papers ○brochures and posters Total 51 offices at the prefecture level Transmitter(Interference) (Behind the mountains) Relay station 18 2-4② Digital Terrestrial TV Tuner Support for low-income households Ⅰ.Support for the families exempted from the entire NHK reception fee (budget for fiscal 2009, 2010, 2011 Analog TV UHFantenna +setting up Tuner +manual Support center Visit・setting up Ⅱ Support for residential tax-exempt households (except families covered in I)(supplemental budget for fiscal 2010, budget for fisical 2011) Analog TV Sending tuner Support center Telephone support 【To】 households that have not shifted to digital and are exempted from entire NHK reception fee that meet the following requirements ; ○ households on a welfare benefit ○ Residential tax-exempt households including a person with a disability person ○ households living in social welfare facilities ○ households subject to Disaster Relief Law *start accepting from 13 May, 2011 【Support】 Free simple tuners (set up by visit) +(if necessary)antenna renovation 【To】 households that have not shifted to digital and for which residential tax of all the family members are exempted. (except families covered in I) 【Support】 Free simple tuner + telephone support 19 “DigiSuppo”(MIC DTV Support Center) supports each activities above ・operate nationwide from January 2011(400 thousand  volunteers in June 2011) ・Cooperation from groups such as:  boy scouts, mothers club, municipal groups, volunteer  groups, social workers ) ・promotion for digitalization, hand out leaflets ・convenience stores(LAWSON, approx.8,600 stores) also helps ・introducing digital TV support office  People who haven’t switched to digitalization like elderly people and disabled people Temporary Q&A counter for digital TV ・From 15 May to 26 August (for 2 months) ・1,600 locations around Japan (set up at local government  office, etc.)  ・individual face‐to‐face consultations (800 locations) and  introduction of MIC digital TV support center and retail  shop,etc. ※ When there is a special inquiry for volunteers and Temporary Q&A counter for digital TV, it will be conveyed it to MIC Digital TV support center for the answer. Door-to-door visit by digital TV supporters ‐20,000 “digital TV supporters” consisted of local electric  goods shops and cable TV operators support the switch to  digital ‐They visited 1.9 million households in 2009 and 2010  Digital terrestrial TV call center ・Strengthen the consultation system for accepting the  increasing call volume ・185 operators(December,2010)→370 (June,2011) →Maximum 1,200 operators(July,2011) (operated 24  hours from late July) →200 operators(August,2011) (weekdays 9:00‐21:00,weekends and holidays 9:00‐18:00) Digital terrestrial TV volunteer activity 2-4③ Final support system for elderly households that have not shifted to digital ※Cooperation by local electric goods shops 20

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